Digital Marketing

Businesses need to make their businesses Digital. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. Businesses leverage digital channels such as search engines, social media, email and their websites to connect with current and prospective customers.

Search engine optimization (SEO)

Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.

Google My Business

Every day, millions of people search on Google for businesses like yours. Make your Business Profile stand out and turn those searches into your customers with the Google My Business app.
Google My Business (GMB, formerly known as Google Places for Business) offers companies a fantastic opportunity to appear in Google search results, but the best thing about creating a Google My Business listing is that it’s free! Your free Business Profile on Google My Business helps you drive customer engagement with local customers across Google Search and Maps.

Social Media Marketing (SMM)

Social media marketing (SMM) uses social media and social networks—like Facebook, Twitter, and Instagram—to market products and services, engage with existing customers, and reach new ones.
The power of social media marketing comes from the unparalleled capacity of social media in three core marketing areas: connection, interaction, and customer data.
Social media marketing has transformed the way businesses are able to influence consumer behavior—from promoting content that drives engagement to extracting personal data that makes messaging resonate with users.

Pay Per Click (PPC)

PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website (or landing page or app). When PPC is working correctly, the fee is trivial because the click is worth more than what you pay for it.

PPC ads come in different shapes and sizes (literally), and can be made up of text, images, videos, or a combination. They can appear on search engines, websites, social media platforms, and more.