Despite its modest size, a successful brochure can contain a lot of information about your company. Here are some components you should include in your brochure:
Add engaging graphics
Graphics can be formatted to fit into a brochure. Not only are they eye-catching to the overall design, but they can also be used to inform your audience.
Include informative charts and graphs
Charts and graphs can clarify sales figures or include a map to help customers find your location. Photos of your store or service team in action are also a great addition to your collateral.
Coupons or promotions
Coupons or information about an upcoming sale are also great for brochures. They are a great way to attract new customers and give them a reason to visit your store or try your services at a discounted price.
Social media is an effective tool for event marketing if you want it to be. And how? With videos. Shoot a live and recorded video of your chef inviting the public to sign up. Post it on Facebook, Instagram, LinkedIn and Twitter. Share photos of the food you’ll be preparing. Ask your followers if there is anything they’d like to see.
SALES TEAM REACH
This is where sales reps can really make their mark. Even if they haven’t signed up yet, a personal approach from a sales representative could be the push they need. How? A phone call, a personal email, a 30-second video that speaks directly to your lead and explains what the event means to them.
Where production costs for more advanced advertising media may hold back small businesses, banners remain a method that is still inexpensive to produce. With digital print shops offering banner-printing services in most towns, many business owners can design their own banners using desktop image editors and desktop publishing suites, and produce a banner for less cost than it may take to record even the simplest radio ad.
Banners continue to reinforce your company name each time they’re seen. If placed in a high-traffic area, a banner may reach the same customer several times a day. One that’s semi-permanently installed in a window or outdoor location may reinforce your company name or influence the same potential customers.
Hoarding ads or Outdoor media provides a continuous presence 24 hours a day, 7 days a week, and reaches audiences that other media may find hard to tap into .When used in an integrated campaign; out-of-home improves your return on investment and reinforces brand messages closer to point-of-purchase. Repeated exposure ensures that a brand and message are remembered.